How today’s weak iPod update speaks to Apple’s manufacturing problems

Attention, it has come to my awareness that I am mostly wrong about this post. The 32 and 64GB version of the iTouch are not so weak, they are only lacking the camera. Instead of dwelling on these facts, which would only distract from a good conspiracy theory, I urge you instead to enjoy instead this excellent picture of two wolves eating each other’s head:

wolves-eating-head
Anyone else surprised and a little underwhelmed by the apple “It’s just rock and roll but we like it” event today? For a music update, the nano got a vaguely bizarre video camera update as apple’s answer to the flip video. An answer to a question to a question I’m not sure who was asking.

While the most obvious device strongly rumored, and begging for a camera the iPod touch got nothing. Nothing except some minor and overdue price and capacity adjustments catching up to the continuing fall in flash memory prices.

No camera for the iPod Touch and, more significantly, no 2x the speed upgrade either like the iPhone received earlier this year. Instead the iPod continues to labour with a cpu architecture now three years old. Less than ideal for a supposed gaming platform and supposed wunderkind pocket web computer.

And as for any kind of augmented reality applications or fun games incorporating realtime video or picture taking, you can forget about those too.

Why would apple miss this boat?

Well my guess is that it’s not intentional. Look no further than the huge backlog on iPhone3GS deliver. As an anecdote, my girlfriend Michele ordered hers online back in July and it has yet to show up. Sounds to me like apple is continuing to suffer some serious manufacturing or chip-yield issues, my guess with the cpu or one of the other key logicboard chips like the graphics chip that both the 3GS and any would-be 3-series iPod would be built off of.

It’s not uncommon for a new chip or a chip built on a new silicon process to have yield (number of working chips per wafer) or binsplits (number of usable chips that will run at the desired speed/power requirements). And the new ARM 11 cpu and the new GPU are both new chips AND being fabbed on a new smaller silicon process.

If they are having yield problems it makes sense that the already launched 3GS is eating up all the chips that Apple can get their hands on.

It’s hard to believe that apple would have intentionally let the 3GS shortages carry on this long and it looks like an upgraded iPod touch is a casualty of Apples struggles to ship enough iphones.

UPDATE: correction – the two more expensive versions of the iTouch do have the new processor. perhaps the problem could be related to rumored issues with the camera module itself?

Posted in apple, Archive, iphone, macworld | Tagged , , , | 10 Comments

Get on this: CaseCamp is back, huger than ever and this time for SickKids

casecamp

You might also call this CaseCampWorthTheWait, this one is bigger, huger and also larger than ever, featuring a full on mini-conference followed by a casecamp classic. The latter part is free as always, but your donations ($50 is suggested) is going towards SickKids. Eli Signer the superhuman behind CaseCamp and his team of rockstar collaborators have an ambitious target to raise $50,000 for the hospital for sick kids, specifically:

Funds raised at CaseCamp Benefit will go towards transforming the Critical Care Unit Waiting Room at SickKids Hospital in Toronto.

The Critical Care Unit at Toronto’s SickKids Hospital delivers round-the-clock care for children in urgent medical situations. The waiting room, located outside the unit, is a space designated for the families and friends who are visiting patients. Visitors use this room in a variety of ways: some are only dropping by en route to being admitted to the CCU while others will set up camp there for an extended period of time. The space must cater to a diverse population with multiple needs and preferences. Currently the space is in dire need of a renovation. –more

Great content, great cause, case closed.

When:

Wednesday, September 16th, 2009

Where:

CiRCA 126 John St. Toronto ON

What:

CaseCamp Conference

A grounding in internet culture and a crash course on social media strategy & tactics

CaseCamp Classic
The original! Four cases studies, followed by networking fun and drinks

LINK: CaseCamp.org

Posted in Archive, brandawesomeness, casecamp, conferences, events | Tagged , , , , , , , , , | 2 Comments

Are you backing up your twitter history?

machine-surfingFigure A: Typical Twitter experience /artist’s impression

Scoble has a great rant up today on twitter’s failing as a platform. This is similar to Jevon’s epic (and correct) rant on why you shouldn’t build a business on Facebook… or otherwise on someone else’s platform. At least not unless you are prepared to take the risks.

Risks being: did you know that twitter’s search history only goes back a few weeks? Did you think that all those pithy tweets and all those nice things folks may have said about you in @replies would be around forever as an archive or historical record? Don’t count on it.

Maybe, if we’re lucky, Twitter [see illustration] will be around forever, maybe if we’re lucky they’ll keep alive the archives of bit.ly and twitpic etc. so in the future we’d have some idea of what those links were pointing to. Maybe part of that business model will be the charging for access to the tweet archive. But there’s no guarantee.

To twitter’s fault/credit these problems relate to twitter being a little too good at what they do. It only becomes a problem once everyone (well at least all the cool people) pervasively filter a big part of our daily lives, our ideas, world events, our businesses through this single channel.

Does it make a lot of sense to route the western world’s realtime social backchannel through a single point of failure?

Historically, what is the life expectancy of any hottest new social platform? friendster, icq, geocities, hotmail* all had a good run while they lasted?

reminds one of an old haiku, the zen of 404 messages:

You step in the stream,
But the water has moved on.
This page is not here.

my advice? go out and invent the world’s next open-standards, distributed realtime social presence application. Or if you don’t have time for that, at least think about archiving your tweets. You never know when you might want them back.

more: Twitter’s platform shortcomings

more: tools for backing up your tweets. I haven’t tried them yet (I should probably get on that). tips?

*cough myspace, *cough* yahoo inc., AOL, compuserve, gopher the list could go on /for another deadmedia post

Posted in Archive, socialgraft, socialplatforms, twitter | Tagged | 8 Comments