Author Archives: Thomas Purves

Dieter Rams’ 10 principles of SaaS API design

For those of you who’ve spent time at design school, or even just walked past the halls of one, you’ve probably heard of Dieter Ram’s 10 principles of industrial design. For anyone who’s spent the odd decade or two building … Continue reading

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How AI will reshape product teams in 2024

2. New tooling – I love tools like and Gong that can do remarkable jobs of transcribing and annotating live internal or customer sales/service conversations, and then turning those into collaborative assets for actionable insights and roadmap ideas. New … Continue reading

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How do you get Big Banks to integrate your SaaS product faster?

Signing big customers is hard enough, but it’s only half the battle. There’s an adage in fintech startups – banks can take longer than you can stay solvent. Especially in the current market. I’ve built SaaS products that could take … Continue reading

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