DRM is the lock, this is the lock-in. Early frustrations with AppleTV markII

What you can (and can’t do) with iTunes and Apple TV rentals
commented:
“I bought Robocop last night and was excited to watch it when all of the sudden iTunes crashed and poof, no ‘Robocop’ when I reopened iTunes. I guess I could call Apple and get a second chance to download it but at this point [...]