Burgeoning blog factory B5 Media gets funded, that sound you hear is the longtail getting kicked out the door

Well congrats to B5, they just got a big check today. They now have their shot at being the next incarnation of Big Media. B5, if you don’t know, publishes blogs, a lot of blogs, for-profit. So this deal is interesting for a number of reasons:

1. That they needed the money. I guess the google adsense cheques just aren’t quite covering it yet. They needed to raise a VC round rather than just growing on current revenues or banking on those revenues to raise any easier forms of debt/equity.

2. Be ready for the onslaught of factory blogs and the professionalization of the blogging medium. Blogs are no more the Amateur Revolution upturning mainstream media, the blogosphere now becoming just another flavour of MSM itself. That sound you hear is the long tail straining as the head the head of the pack pulls away pulls further away from the rest. You had to see this coming (hence Rick&co. aren’t wrong on this one). Caveat though, 5 years from now you just know people will be out there protesting as all the top blogs are being churned out by out-sourced, over-worked, (freakishly)over-literate, under-fed child laborers in Bangladesh…

3. Get ready for the bifurcation of the blogosphere. If you haven’t noticed already, the new “A list” is in it for very different reasons than “your sister’s blog”. Your sister is in it to post cute pictures of her cat/kitten/niece/trip-to-france and to stay connected to her loose but still immediate network of friends, family, colleagues, ex-lovers… and so forth. B5 is in it to pay its bloggers $10/post 4 per day minimum, and on any subject that might steal any susceptible second of your attention and Google click through likelihood.

Meh, and me? I just in it to get more people in this world listening to the “right” kind of music…

Update: Duncan from B5 writes in (see comments), B5 doesn’t pay their bloggers per post as I suggested (perhaps revshare makes more sense?). In any case I must have been thinking of stories of a certain other blog network out there. And according to Duncan, adsense is not their primary source of revenue (good to hear their revenues streams are diversified, too heavy a reliance one or two adnetworks has been the downfall of other webmasters).

Posted in Archive, Uncategorized | 4 Comments

Another Enterprise 2.0 night is on it’s way

# Following on the success of the last Enterprise 2.0 workshop, we’re planning a second one for either the middle or end of October. Right now, we’re waiting to word on a venue to confirm the specific date. I’ve so far made inquiries to the Rotman school which I think would be a great place to host if they can spare us the space. Cross your fingures. Go visit the sign up page here, let us know if you’re interested so we can get a sense of numbers.

If You have some alternate venue suggestions or, would be interested in sponsoring, or presenting a case at the event please draw me a line.

here’s what this event is about:

Inspired by the success of everything Camp in Toronto. Enterprise2.0 is about the business world applications of “Web20” and “SocialMedia”. The idea for Enterprise2.0 is built on the hypothesis that the real killer app for the next generation of web and collaborative media technologies is in business. And it’s more than just the current hype of using blogs and such to market to the MySpace Generation. Enterprise2.0 is about businesses embracing social media themselves. It’s about taking the best from the current boom in social web-based innovation and how businesses are already using these technologies internally and externally to boost productivity, enabling new ways of working and changing the fundamental way they do business.


# And while we wait, some recent thoughts from around the web to stimulate the conversation:

“We seem to be moving toward a consensus on what the key characteristics of social software in the enterprise context are. What we haven’t done so well is make the business value case—how does it help organizations become more productive and competitive?

The answer, I believe, is hiding in plain sight…”

Where is the Business Value in Enterprise 2.0?

“the idea that something’s happening here—and that the way companies use the Web is undergoing more than incremental changes—is one that a lot of people are taking very seriously … ‘The innovation at the edge is going to wash into the Enterprise. And when it does, we’re going to see IT Departments finally see a platform shift worth making. The potential losers are the legacy vendors with their ‘software mainframes.’ The winners will be the companies that package componentized functionality with light, maybe even non-procedural, methods of stitching together flexible Web applications quickly.’ “

CIO Insite: Link

Posted in Archive, Uncategorized | Leave a comment

Controversy! Boobs, Boredom, and Boorish Behavior Bring Boos on BemoCamp (I mean DemoCamp)

Controversy! Boobs, Boredom, andBoorish Behavior Bring Boos to BemoCamp (I mean DemoCamp)

Controversy stirs in democamp land this week as demos fall flat, buxom beauties bring out bad behavior, David Crow issues a public apology on behalf of the community and a team of sex-obsessed rails developers demo what they’ve been up to late in to the night. All with pictures after the jump…

A Treatise In defense of DemoCamp.

Okay so first off see this “An Open Apology” and the original post and lively discussion here “An Unrepresentative DemoCamp” Greg Wilson has posted a thoughtful criticism of this week’s democamp taking it to task for both the uneven quality of the demos and, more worryingly, not being inclusive i.e. towards women.

I would admit a couple of the demos were a little dry. However, I’d argue that A) All the better that the other two were a little bit racier? B) Don’t you get the sneaking feeling sometimes that some of those outdated looking, crushingly dull softwares probably, in actual fact, have probably driven wildly more revenue than half the web2.0 wonder-apps all put together?

Aside from the lamentable (and complicated) issue of the dearth of female participation in the tech community (and tech industry at large), the issue was triggered by the (what seemed to be arbitrary) use of a notably, um, buxom image in the context of editing a perfume advertisement.

the offending image

One of the guys standing behind my table made a couple of locker room comments about her breasts while the image was on screen, and another couple of guys near him laughed. They probably didn’t notice the looks on the faces of the women at my table, but I did. As the one who had invited those three women to attend, I felt embarrassed, and ashamed, and more than a little bit angry.

It’s hard to comment on this directly as I didn’t hear the comment or see the reactions firsthand. However, I will say that as I was standing with a small group of women in another part of the room. And though I can’t even remember what she said, it was definitely one of my female friends who made the first quip. You couldn’t really ignore that picture. Which is a most too bad, because I will say this:

I was blown away by the conceptshare demo. Concept share is a way to collaborate on visual documents. It’s spectacular in its execution. Having spent the last two weeks playing endless e-mail tag with a designer and team members trying to finalize our firestoker branding, I want this software and I want it yesterday.

The conceptshare demo alone was worth the price of admission for me and I hope that the controversy doesn’t overshadow the high value of this demo.

next up Pursudo and

And then the Pursudo guys started their presentation with, “The purpose of our software is get someone in this room laid,” or something very similar.

Now you might think asking a group of computer-savvy young men to design a social and romantic dating site is a bit like asking a porpoise to design a running shoe, but you have to give them heart for trying.

There was controversy and perceived unease around unspace declaring their software’s main purpose was to “get us laid”. Myself I took this comment in the vein of self-deprecatory humor, as in the vein of “yes Virginia, even computer programmers (like garbagemen) are sometimes allowed to think about these things too”. I would say kudos to them for standing up in front of an audience to do something little bit risky and to do it with humor. If anything, I read my female colleagues’ reaction to be rather more bemusement than discomfort.

And can we really expect democamp to completely ignore the relationship between the Internet and sex? I mean, have you seen the internet?

We also do get a fair number of “things I whipped up with rails in my pajamas last night” type demos [ed- and how did rails get in your pajamas?] I don’t mind be so much. As a form of social rapid prototyping they can be interesting, and I though their application was dead simple, I thought the unspace crew brought some novel ideas to the online dating idea and I am curious to see how their experiment turns out.

Another thing is that, as far as the local industry is concerned, DemoCamp is as much about educating the audience as it is the presenters. If your demo kills, it’s a great way to start some buzz and springboard yourself to (slightly) larger fame. If you crash and burn, it’s okay too, this was an opportunity to get some feedback and practice your pitch in front of an audience that won’t judge you, ahem, too harshly.

That said, tips for pulling off a great demo:

  1. Either wow us with a great demonstration of technology (that we haven’t seen before) or..
  2. Simply teach us something, anything we didn’t know before. Tell us about the real world of actual user reactions, teach us lessons you’ve learned from the business side of your startup or
  3. Learn from the audience, engage the audience in a two way conversation bring us a problem and see if we can help you solve it

Other tips

  1. Don’t waste time fiddling with, demonstrating, or getting the password wrong on your login boxes. We’ve seen login boxes before, just zip through it.
  2. Rehearse your demo before you give it, maybe in front of a friend or two?
  3. Have someone else drive. Stand up, face the crowd and get a buddy to work the computer.

That also said, I’m on the hook for presenting next month. I’m nervous!

More DemoCamp pictures here: link

Posted in Archive, Uncategorized | 12 Comments