PROTIP #67 For Social Media Marketers:

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Tom Purves’ Protip #67 for social media marketing:

    STEP 1: Make a product actually worth talking about.

    STEP 2: See step 1.

    STEP 3: There is no step 3.

Originally tweeted, reblogged here for posterity.

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2 Responses to PROTIP #67 For Social Media Marketers:

  1. First time here. Like your blog. Friending you on Twitter…but…

    I here this “make your product worth talking about” meme all the time. The real genius is helping companies actually DO it. Most products satisfy a mundane need. What to eat tonight for dinner, etc.

    So we have to move one level up and tell companies how to create these products.

  2. First time here. Like your blog. Friending you on Twitter…but…

    I here this “make your product worth talking about” meme all the time. The real genius is helping companies actually DO it. Most products satisfy a mundane need. What to eat tonight for dinner, etc.

    So we have to move one level up and tell companies how to create these products.

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