PROTIP #67 For Social Media Marketers:

By Thomas Purves on March 24, 2009 | | Comments (1) | Trackbacks (0)

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Tom Purves’ Protip #67 for social media marketing:

    STEP 1: Make a product actually worth talking about.

    STEP 2: See step 1.

    STEP 3: There is no step 3.

Originally tweeted, reblogged here for posterity.

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  • First time here. Like your blog. Friending you on Twitter...but...

    I here this "make your product worth talking about" meme all the time. The real genius is helping companies actually DO it. Most products satisfy a mundane need. What to eat tonight for dinner, etc.

    So we have to move one level up and tell companies how to create these products.
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