Tom Purves – Product Management, Fintech & AI

at least from the perspective of traditional branded package good companies chasing evermore fractional audiences with too many at dollars. But on the other hand for Web-based brands, I could see a TV advertising as just the thing for developing brand awareness and especially brand credibility. If you can afford to drop the money on a television that you must be a legitimate company the implicit logic goes. Now you could go too far with this (Pets.com and every other web1.0 superbowl add) but really I do think that TV advertising should be great for Web properties. And not just poker. Although clearly it’s a killer advertising medium for poker. Explaining why 4 out of 10 television channels show even the most hastily produced poker shows at Every Hour of The Day.

What other Web brands could benefit from TV spots? would it work as well for business apps? what are your thoughts?

I met up with Don Tapscott and his team at Rodman at it this week has he was conducting a taping (cameras and lights everywhere). You can catch my coverage over on my flickr photo stream here.

Looking forward to his new book wikinomics.

My friends over at Curiosity Inc are hiring. To very interesting positions that may be of interest to you my gentle readership or those you know?

[Curiosity Inc is one of one of Toronto’s hottest and fastest growing consulting shops specializing in product innovation and consumer insight. They do neat stuff.]

FREELANCE PR STRATEGIST/PUBLICIST

We want the world to know about all of our insightful and innovative hi-jinks and we’re looking for a footloose and fancy freelance pr strategist/publicist to help. We’re interested in working with someone who has experience in North American market with mainstream and non-mainstream business press. You must have a brilliant track record of generating thoughtful press coverage in online and hold it in your hands publications. You understand the power of word of mouth and you know how to seed it. You’re interested in working with a fast growing company and expect to be compensated for business generating, brand building performance, not for wearing nice shoes and getting tickets to fancy parties. Although, we love nice shoes and think fancy parties are fun. But business generating, brand building PR is the priority.

So, if you’re a jaw droppingly awesome PR strategist/publicist and ridiculously curious to boot, please email us immediately at curiositystudio [at] curiosityinc.com

INNOVATOR

We’re looking for an experienced innovation consultant who has 5-10 years of experience helping companies large and small innovate their products, services, strategies and practices. You love working with clients to identify opportunities for innovation and you’re a marvelous facilitator – participants line up around the block for your innovation sessions. You might have a research, strategy or design background or maybe you flew rocket ships for NASA in a past life, but you’ve spent the last few years focused on innovation-related work. As such, you have a track record of successful innovation projects that you have led or been deeply involved with.

If you’ve spent time thinking about how hot high heel shoes might be innovated such that they would be as comfortable as sneaks and you’re far too curious for your own health and safety, please email us immediately at curiositystudio [at] curiosityinc.com.