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Toronto, the “City that always wins the world cup.” Alex Manu

For those interested in a brief interlude into marketing science….

Earlier this week professor Dillip Soman gave a lecture on the topic of his research “overchoice”. His findings, briefly: too much consumer choice can often be a bad thing. Too much product selection can result in purchasing behaviour that is suboptimal (from both the perspective of buyer and seller).

Here’s some quick notes from the evening’s presentation… Continue reading →

Thanks to the (inimitable) Dave for this thought, by way of Euan.