Author Archives: Thomas Purves

Social Network Portability Has Arrived

Posted on October 31, 2007 by Thomas Purves

Google has launched it’s Open API for Social Networks. It’s about time someone did this. This explains why the goog wanted so badly a piece of facebook. And why Microsoft would pay at any wacky valuation for FB to keep … Continue reading →

Posted in Archive, facebook, google, socialos | 4 Comments

Social Network Optimization is the new SEO/SEM

Posted on October 26, 2007 by Thomas Purves

Or, how to buy friends and influence people: “need someone with knowledge on how to post and title youtube videos and digg articles in a compelling manner… will be paid bonuses for results (ie getting on the first page of … Continue reading →

Posted in Archive, facebook, marketing, myspace, sno, socialgraft, socialmedia | 4 Comments

Brand Awesomeness

Posted on October 25, 2007 by Thomas Purves

Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness. I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch … Continue reading →

Posted in Archive, awesomeness, brand, brandawesomeness, branding, marketing, pr, socialmedia | Leave a comment