Author Archives: Thomas Purves

“McLuhan believed that all media forms are extensions of our senses, bodies, and psyches, in the way that a hammer is an extension of our hand and a book is an extension of our memory and ideas. As such, they intensify one thing in culture while obsolescing something else.” – The Imagination Challenge, pg 130

Today thanks to social media, other new innovations and 2.0 everything, we are at the point of explosion of new media in society. In the spirit of “the medium is the message”, how are/will these new media be transforming and being reflected in the structure of society itself, both in our social sphere as well as change to the nature and nvironment of work? (wow, there’s a sentence). This is the workshop I had the forture to lead at LIFT with a group of very bright people. But istead of just looking at the new media we examine these media through he lense of what they displace. What plethora of old/current media should we now consider “dead”. What are the historical precidents?

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