(Formerly) Canada’s ATI makes a huge comeback in the graphics business

The graphics company once know as ATI has launched something of a coup this week with two new products the Radeon 4850 and 4870. NVDIA has been dominating the desktop 3D graphics market for a while now but it looks it’s now ATI’s turn to leapfrog. Now it’s just too bad they got themselves bought 2 years ago out by the absolute trainwreck of a CPU company AMD. The 48xx technology is just for PCs for now but should eventually filter down to notebooks and even macs.

If you are in to this sort of thing, check out AnandTech’s review:

ATI cardFor now, the Radeon HD 4870 and 4850 are both solid values and cards we would absolutely recommend to readers looking for hardware at the $200 and $300 price points. The fact of the matter is that by NVIDIA’s standards, the 4870 should be priced at $400 and the 4850 should be around $250. You can either look at it as AMD giving you a bargain or NVIDIA charging too much, either way it’s healthy competition in the graphics industry once again (after far too long of a hiatus).

Anyway, kudos to the boys and girls in Markham Ontario for pulling this off. You may just save your parent company yet.

You can buy one here.