Category Archives: socialmedia

Brand Awesomeness

Posted on October 25, 2007 by Thomas Purves

Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness. I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch … Continue reading →

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Google, changing of EnterpriseIT and I over at ITWorld

Posted on September 20, 2007 by Thomas Purves

Had an interesting chat with Kathleen Lau at ItWorld Canada on Googles recent moves into the enterprise and the changing roll of IT in general. Here’s what I had to say: There is an overall trend where employees are starting … Continue reading →

Posted in Archive, enterprise2.0, socialmedia, TheNewIT | Leave a comment

The Case for Enterprise 2.0 Made Clear

Posted on August 27, 2007 by Thomas Purves

A great catch by Bryce of a brilliantly deck on slide share hammering home the huge gap between the power of social media in the personal/consumer space vs in the enterprise/business world. Of course it’s a lot easier to implement … Continue reading →

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