My last post [Trouble at the video store] seemed to have caused a bit of an “OMG I Know” stir in the comments.
Here is the other shoe.
Clearly the video rental model, like that of the CD store is well known, even by it’s owners, as obsolesced industry coasting through it’s sunset years. Despite a diminishing base, they can probably make money a while yet provided they don’t have to invest heavily to change anything. Sure it’s increasingly anachronistic, but if the system still works for now, what the heck right.
What’s bigger though is the much broader parable to retail in general.
There’s a lot of the connected and information-rich experience we now take for granted in online shopping world which is still conspicuously and almost entirely absent not just at Blockbuster but also at your favourite clothing retailer, home/office despots, grocery store or nifty boutique for that matter.
So much thought, tech and innovation poured into eccommerce shopping. Yet the grand prize, the retail retailing market is still out there and nearly 10 times as big. A few innovations like credit cards and elevator music aside, in 2008 we’re still shopping at retail with pretty much the same experience we had in 1908.
There’s a general category to file this thought under: Easy Web2 stuff + thinking outside the screen + ubiquitous rich connectivity = the next big thing