branding

Brand Awesomeness

Posted by Thomas Purves on October 25, 2007 | Comments (0) | Trackbacks (0)

Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness.

I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch to support marketing efforts that don’t have a clear message, strategy, and direction. “Oh, this [...]

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Categories: awesomeness, brand, brandawesomeness, branding, marketing, pr, socialmedia

 

 

 

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