branding
Brand Awesomeness
Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness. I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch to support marketing efforts that don’t have a clear message, strategy, and direction. “Oh, this [...]
Thomas Purves
is a technology executive specializing digital payment systems, a futurist and sometimes entrepreneur living in the great city of 
