augmented retail

Book Review: the Impulse Economy

Nevermind the hype, the ongoing explosion of mobile could either be the best or worst thing to hit ordinary retail business since the internet. Imagine you are in the business of selling things at retail. What does it mean when you see your customers predaciously roaming the aisles armed with smartphones and suddenly better informed [...]

The dawn of mobile in retail

One big idea I’ve been focused on a fair bit lately is what I call “Augmented Retail”. Augmented retail is about the potentially disruptive outcome of the inevitable convergence of mobile technology, ubiquitous connectivity and retail. Mobile technology is not necessarily good news for your average retailer. I’m sure by now almost all of you [...]