marketing
Social Network Optimization is the new SEO/SEM
Or, how to buy friends and influence people: “need someone with knowledge on how to post and title youtube videos and digg articles in a compelling manner… will be paid bonuses for results (ie getting on the first page of Digg, getting lots of viewers, comments, channel subscribers etc) in Youtube” -NYCraigslist Posting “We [...]
Brand Awesomeness
Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness. I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch to support marketing efforts that don’t have a clear message, strategy, and direction. “Oh, this [...]
CaseCamp5 Toronto pt 3
Chris Matthews of Specialized Bicycles is schooling us all on Brand Awesomeness. It’s now defined term. Chris has way firmer thighs than you. Awesomeness doesn’t matter if you are the biggest gorilla in your industry you can still be awesome. As it happens, Specialized is huge their particular segment with approx $400-$500M revenues, 1500 dealers [...]
Hooray, CaseCamp is back
I’m super happy that Chris Matthews will be flying in* to present at the next installment of CaseCamp. Chris is the marketing genius behind the Specialized Angel and the Specialized Rider’s Club (Specialized’s super-popular social media and real-world community for cyclists). Looking forward to seeing Chris again and hearing about the Rider’s Club and the [...]
Social Media, the Importance of Communities (and how to get one)
Visa Canada asked me to talk about the following topic this morning for 140 mid to senior level execs in the areas of ecom, marketing, finance and risk from online merchants. Merchant Experiences in Social Media: Insights and tips into the strategies that merchants have taken to successfully harness the power of social media. An [...]
Thomas Purves
is a technology executive specializing digital payment systems, a futurist and sometimes entrepreneur living in the great city of 
