You might also call this CaseCampWorthTheWait, this one is bigger, huger and also larger than ever, featuring a full on mini-conference followed by a casecamp classic. The latter part is free as always, but your donations ($50 is suggested) is going towards SickKids. Eli Signer the superhuman behind CaseCamp and his team of rockstar collaborators [...]
Rahaf Foush has a new video blog series called the Foush Reports in which her first report she covers CaseCamp7. Or rather the CaseCamp7 afterparty. Watch for my sound bite on the camp phenomenon about half way through. The CaseCamp7 afterparty was so much fun it made my nipples glow. (not pictured here) Stay tuned [...]
“It’s popular, it’s difficult to manage, it’s something we need to be doing more of.” -Angus Frame, Globe & Mail Editor on community building
It’s been six months but CaseCamp came roaring back to Toronto last night with a really good end-to-end lineup of cases and a capacity crowd at the Century club last night. My notes on each presentation are after the jump.
Apropos of the Angus quote above, the other big news is that Eli has secured a deal with AchilesMedia (creators of the nextMEDIA series of events) to handle longterm sponsorship and event management for casecamp. This is great news for the growing CaseCamp community as it ensures as stable future for the event – and offloads some the painful work from Eli Singer who’s also been sponsoring a significant portion of CaseCamp out of his own pocket. So kudos to all and looking forward to CaseCamp7.
meanwhile, read on for the good bits of last night’s event…
Chris Matthews of Specialized Bicycles is schooling us all on Brand Awesomeness. It’s now defined term. Chris has way firmer thighs than you. Awesomeness doesn’t matter if you are the biggest gorilla in your industry you can still be awesome. As it happens, Specialized is huge their particular segment with approx $400-$500M revenues, 1500 dealers [...]
Tim Shore of BlogTO is up. Talking about taking blogTO to the land of blog 2.0. branching out to print, restaurant reviews and so forth. Also embracing flickr and facebook users. This is nice and I like the site, but not especially groudbreaking. ho hum. Anyone involved with BMW will always be found in a [...]
I’m here at CaseCamp, it’s like DemoCamp for the good looking set [not pictured]. At any rate the crowd is capacious and the venue attractive. Good job again to Eli for wrangling up another fine event for Toronto’s social medialites. Maggie Fox was up first talking about Yamaha’s new blog strategy. Yes, you would think [...]
I’m super happy that Chris Matthews will be flying in* to present at the next installment of CaseCamp. Chris is the marketing genius behind the Specialized Angel and the Specialized Rider’s Club (Specialized’s super-popular social media and real-world community for cyclists). Looking forward to seeing Chris again and hearing about the Rider’s Club and the [...]