brandawesomeness

Get on this: CaseCamp is back, huger than ever and this time for SickKids

You might also call this CaseCampWorthTheWait, this one is bigger, huger and also larger than ever, featuring a full on mini-conference followed by a casecamp classic. The latter part is free as always, but your donations ($50 is suggested) is going towards SickKids. Eli Signer the superhuman behind CaseCamp and his team of rockstar collaborators [...]

Brand Awesomeness

Chris Matthews of Specialized has a great idea brewing about why Brand Awesomeness is the new brand awareness. I’m not a big fan of “branding” in it’s classic sense. It seems to be relied upon too often as a crutch to support marketing efforts that don’t have a clear message, strategy, and direction. “Oh, this [...]