The revolution will not be tactile

Alex said something brilliant (as he sometimes does) the other day. He was answering a question from an architecht on the Imagination Challenge. Roughly, the answer went:

With each major shift in society there is something different in centre of the wheel that is driving the change. This time it’s digital and it’s social.

No, you architects and industrial designers, this revolution isn’t about you. “You’ve had had your turn..” Now let us enjoy ours.

When we talk about design these days, think information design, think social, community, interaction and organizational design – don’t think industrial design, don’t think architecture.. That’s not what’s interesting in design right now. This design revolution is not tactile.

At least not (quite) yet

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