The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

For a number of good reasons, the book I’m most excited to get my hands on this January is the Imagination challenge by none other than Alex Manu with a little help from a few other very bright people I should mention. Coming from these types, this one is sure to be inspiring, highly creative and indubitably very excellently edited. </plug>

From the book jacket:

Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play–the ability to imagine, without limits, the question “What if…?”

I have held pre-press copy of this very book in my hands but have yet to have a chance to read it for myself. I may just have to wait until I can get a copy of my own, At the book launch…

January 18th at the Rotman School of Business.
click here for the upcoming.org listing

click here to RSVP

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