CaseCamp1.0 kicks off to a full house

Catching up on other events of this week, the first edition of CaseCamp was a success with a packed crowd in attendence in Toronto on wednesday. It was great to see the openness of the Barcamp ethos making a successful transition to the world of business and marketing. The format will likely be tweaked a little for the next event but by and large it seemed to work well. Requiring participants to demo real cases rather than theory or products was a good decision. Case in point, most interesting were those presenters who provided examples of what they learned by screwing up in the course of a campaign as well as what worked most successfully (or unexpectedly) as well as those able to share the actual results of the campaign.

Thanks Eli Singer for organizing casecamp, and see you there next month.

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